FIVE REASONS THIS BOOK ROCKS: The truth is I do believe this book is a marvelous means by which to help someone understand how to build and sustain a meaningful network through the smart use of both online and in-person networking tools and opportunities. (And by “someone,” I mean practically anyone, from a teacher to […]
This is not a book about telling your company’s story. A book like that would be a waste of time. Customers don’t generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands. What follows […]