Toggle Search
Radius: Off
Radius:
km Set radius for geolocation
Search

On this page we share relevant information to women in business. Every month, WAAB Directory showcases different articles, including but not limited to: sharing success strories, news and even researches conducted to that respect. Learning Never Stops 

Clever Girl Finance by Bola Sokunbi

Based on her experience saving over $100,000 in three and a half years after graduating from college and navigating through various financial mistakes and successes of her own in the years that followed, Bola started Clever Girl Finance in 2015 to provide women with the tools and resources she wished she had when she began […]

Understanding Women Micro and Small Business Entrepreneurs in Uganda

This report focuses on micro and small entrepreneurial activity among women in Uganda. We present and discuss findings that were adduced on the entrepreneurial environment, motivations, aspirations and challenges of women entrepreneurs. The report also shows that the younger women entrepreneurs had the highest number of startup and infant businesses while their older counterparts had […]

200 Profitable Agribusiness ideas in Kenya

Are you interested in starting a Profitable Farming Business? If YES, this eBook will guide you in identifying profitable farming business you can start in Kenya. Agriculture in Kenya or rather agribusiness is the new business in town and everyone wants a piece of the cake. You have all seen and heard the numerous success […]

7 tips for writting Business Goals

Get the 7 goal setting tips for writing a business goals and business plan. These all tips will help you for making your business goals more realistic and achievable. So, watch this full video and do not forget to like share and subscribe young entrepreneurs forum channel to get future videos. Click to watch the […]

How To Sell Yourself by Arch Lustberg

COMMUNICATION IS THE transfer of information from one mind to another mind, or to a group of other minds. It can be in the form of an idea, a fact, an image, an emotion, or a story. It can bewritten, spoken, drawn, danced, sung, or mimed. Whatever the medium, if the message doesn’t reach the […]

Atomic Habits by James Clear

Atomic Habits: An easy and proven way to build good habits and break bad ones On the final day of my sophomore year of high school, I was hit in the face with a baseball bat. As my classmate took a full swing, the bat slipped out of his hands and came flying toward me […]

21 Jan
Massogbè Touré Diabaté: Ivory Coast

Massogbè Touré Diabaté: Ivory Coast

Massogbè Touré Diabaté is a key figure when it comes to the cashew (cashew) sector in Côte d’Ivoire. By promoting the cashew tree, the boss of Sita SA has become a captain of industry who is taking up some of the most current challenges facing African countries: industrialization and the economic emancipation of women. Above all, do not speak of a success story to Massogbè Touré Diabaté! Even if the Ivorian is a pioneer in the cashew processing industry, also known as cashew nuts. After creating a cooperative with women in 1981 to plant cashew trees, since 2000 she has been running the Ivorian Cashew Processing Company ( Sita SA ), one of the industrial prides of Côte d’Ivoire.  Today, “98% of production is exported and we are developing savory-grilled products on the national market where there is growing demand. Before, people didn’t eat cashew nuts because it’s a luxury product. Its processing is a noble profession which is not, for example, comparable to that of peanuts. Each almond you eat is treated in a unique way. It is selected, graded and classified . Massogbè Touré Diabaté is inexhaustible when it comes to cashew nuts, a product that made her a businesswoman.  ” When I arrived in this sector, it was not easy, remembers […]

Farming Inspiration Post Harvest Handling
13 Feb
What it takes to be a young female entrepreneur in Africa

What it takes to be a young female entrepreneur in Africa

by Melissa Mbazo-Ekpenyong, Deputy Director of the Anzisha Prize programme; and Belinda Munemo is the Founder & CEO of Reekworth According to the World Bank, Africa is the only region in the world with more female than male entrepreneurs. One in four African women start or manage a business, many of them in the informal sector. And as women typically use most of their earnings to support, educate and empower their families and wider communities, more than twice as much as men, the success or failure of these female-owned businesses has an enormous ripple effect. Yet many African women are faced with seemingly insurmountable challenges in their businesses. A report by the World Bank: ‘Profiting from Parity: Unlocking the Potential of Women’s Businesses in Africa 2019’ found that barriers to growth and profitability for women-owned businesses on the continent include social norms, networks and strategic business decisions. Added to these challenges is the entrenched system of social inequality which has resulted in an economic disparity that makes it extremely difficult to succeed. “To enable the empowerment of women entrepreneurs, governments need to implement gender-sensitive policies and other supportive initiatives” The situation has been exacerbated by COVID-19, which has been especially devastating to women-owned […]

Research
11 Mar
Innovation & Female African Enterpreneurs

Innovation & Female African Enterpreneurs

Almost one in four female African entrepreneurs (23.9%) have innovated, according to a study released by UNESCO this week. The study analyses the findings of a survey conducted jointly by UNESCO and the Africa Women’s Forum of 427 women entrepreneurs in ten African countries: Benin, Democratic Republic of Congo, Djibouti, Ghana, Madagascar, Morocco, Mozambique, Senegal, South Africa and Tunisia. Of the women who said they had innovated, 8 had created an application for a mobile phone alone or in partnership and 17 had patented their invention. Others reported having registered their product with regulatory bodies like the Food and Drugs Board in Ghana. Five women described the process for registering their intellectual property as being lengthy, costly and/or bureaucratic, and other women lamented the lack of information and guidance available to them on the patenting process. Some of the women surveyed explained their reluctance to register or patent their product or process by the fact that they ran an informal business. Reasons given for not formally registering their business included considerations of cost and the complexity of bureaucratic procedures. The survey found that eight out of ten respondents used technologies in their businesses. These ranged from traditional and solar ovens to sewing […]

Research
22 Apr
Magatte Wade, founder of Tiossan (Senegal)

Magatte Wade, founder of Tiossan (Senegal)

This born businesswoman has excelled in the promotion of natural African products in the food and cosmetics industry, mainly on the American market. At just 45, the Senegalese-born founder of Tiossan, an all-natural, artisan skin care brand inspired by the traditional Sufi healers of Senegal. At the heart of this growing global brand are the proud tradition of ancient Senegalese recipes  from which Tiossan draws inspiration. Magatte is a passionate champion of entrepreneurial education in Senegal and 50% of Tiossan profits are dedicated to the creation of innovative schools.  Magatte Wade creates jobs in Africa — and calls attention to the obstacles to job creation on the continent. Magatte Wade’s first company, Adina World Beverages, brought Senegalese bissap to US consumers through Whole Foods Market, Wegmans and United Natural Foods, Inc. Her second company, Tiossan, brought Senegalese skin care recipes to US consumers through Nordstrom and boutique beauty retailers. Her third company, SkinIsSkin, manufactures lip balms based on Senegalese ingredients in Senegal and markets them in the US to reduce racial bias. Based on her experiences creating consumer brands and building agricultural and manufacturing capacity in Senegal, Wade has spoken at dozens of universities including Oxford, Harvard, Yale, Columbia and MIT, […]

Cosmetics Inspiration